University of California, Irvine – New Employee Orientation Welcome Box Kits
The opportunity
UCI New Employee Orientation sessions went virtual in 2020 and Human Resources wanted to find a way to still help the new employees connect with the campus culture.
The strategy
Provide each employee with a selection of UCI branded gifts and an apparel piece to welcome them as a part of campus.
The solution
Custom kits including a personal letter from the Chancellor were curated, built, warehoused, and shipped to each employee’s home address using our Direct to Home service. We also launched a PopShop for each employee to select the size and shipping address for the embroidered sweatshirt being provided as part of their welcome kit.
The outcome
This program has been successfully running since 2021 and the University continues to host their New Employee Orientation sessions virtually and welcome each employee with their very own collection of UCI merchandise.
