01 — Apparel design
UNC Greensboro
Intramural Champion Shirts
A flexible championship system that gives every season its own energy while remaining unmistakably UNCG.
Apparel design · Visual system · Brand governance
DesignLab — Club Colors' in-house creative studio
Creative that takes your brand beyond the expected.
DesignLab brings strategy, creative thinking, design, marketing, and branded-experience expertise together to create work that feels unmistakably yours.
Your Brand Advisor brings DesignLab into the relationship at the right moments—keeping the creative aligned with your audience, goals, budget, and brand standards.
Selected work
The lab's reel.
A selection of brands, campaigns, programs, and experiences shaped by DesignLab.
01 / 06
01 — Apparel design
02 — BrandShop creative
Casey's
Custom BrandShop Apparel
A rotating apparel collection that gives team members a reason to come back to the shop each season.
Apparel collection · Logo system · Storefront creative
03 — Event creative
Georgia Tech
Family Weekend Tees
An event mark rooted in Atlanta so Family Weekend feels specific to the place, not generic to the calendar.
Event identity · Apparel design · Brand standards
04 — PopShop creative
University of Florida College of Law
Admissions PopShop
A tight, school-specific essentials kit that makes paying application dues feel like joining the college.
PopShop creative · Apparel design · Assortment curation
05 — Merchandise design
Baylor University
New Student Programs
One timeless mark that speaks to arriving students and their families across the whole arrival kit.
Program identity · Merchandise design · Applied artwork
06 — Campaign creative
BrandShop program marketing
Campaign Activations
Matched storefront and email graphics so each limited-run promotion lands everywhere at once.
Campaign creative · Storefront graphics · Email assets
How DesignLab works
Advise. Create. Execute.
Three modes, one connected team—from defining the opportunity to delivering the finished brand experience.
- 01Advise
Clarify the opportunity.
We uncover the audience, objectives, constraints, and possibilities—then shape the strategy and creative direction.
- 02Create
Make the brand unmistakable.
We transform strategy into identity systems, campaigns, digital experiences, merchandise, and environments that feel cohesive and ownable.
- 03Execute
Carry the idea through.
We connect the creative work with technology, production, fulfillment, and launch support so the original idea survives execution.
Your Brand Advisor is the thread running through all three—present from the first conversation to the final delivery.
Creative capabilities
Ideas built to live in the real world.
From a single campaign to a connected brand program, DesignLab creates the systems and expressions that help people recognize, understand, and engage with your brand.
- Audience and opportunity definition
- Campaign concepts
- Messaging and content direction
- Recruitment, recognition, and engagement campaigns
- Promotional planning
Creative canvas illustrating brand strategy and campaign development.
From audience insight to a campaign people can recognize and act on. - Brand identity and logo development
- Brand refreshes
- Visual systems
- Campaign toolkits
- Marketing collateral and digital assets
Creative canvas illustrating an identity and visual system.
A recognizable system designed to remain consistent wherever the brand appears. - Event and environmental branding
- Branded kits and packaging
- Merchandise concepts and collections
- Recognition and gifting experiences
- On-site and experiential applications
Creative canvas illustrating branded environments and experiences.
Creative ideas translated into tangible moments people can see, hold, and remember. - Creative direction for BrandShops and PopShops
- Digital campaign assets
- Product storytelling and merchandising
- User-focused storefront creative
- Launch and engagement materials
Creative canvas illustrating digital creative and branded commerce.
A cohesive digital expression built to inspire participation and action.
Creative canvas illustrating brand strategy and campaign development.
Creative that survives execution
The idea stays intact from concept to delivery.
DesignLab does not hand off a concept and hope for the best. Your Brand Advisor keeps creative, technology, production, and fulfillment connected—helping protect the integrity, quality, and intent of the work as it moves into the world.
With in-house production capabilities and direct quality oversight, Club Colors can reduce the risk created by disconnected vendors and help maintain consistency across the finished experience.
Bring us the brief
Bring us the brief. We'll help you see what it can become.
Start with your Brand Advisor and bring DesignLab into the conversation when your brand needs a bigger idea, a stronger expression, or a more connected experience.