Brown University – Years of Service Recognition Program
The opportunity
Creating a new iteration of a recognition on one of America’s oldest universities with Brown University.
The strategy
Working in partnership with the Brown Bookstore, we identified an opportunity to streamline a traditionally cumbersome process on campus. By presenting our years of service program with the bookstore team first, we were able to then present to the Talent Development team within HR at Brown. The goal was to build a program that would empower employee choice for their gift, give time back to the department, and offer a more robust gift offering than traditionally offered. All of this for 10, 15, 20, 25, 30, 35, 40, 45, and 50 year anniversary employees.
The solution
Club Colors custom curated a collection for each unique year of recognition that worked within the preset gift budget per year of recognition. Sourcing gifts that touched on various themes and brands, we were able to make a collection that connected with the unique tastes of each recipient. Working with the Talent Development team to code access for select recipients so that the 20 year employees would only have access to the 20 year gifts and so on. The gifts were then ordered over an 8 week time and then produced and drop shipped directly to the recipient’s address of choice. All of this without needing to take on a surplus of extra goods.
The outcome
Brown University ran a successful years of service program that engaged with their campus community in a new way and offered a more tailored gifting experience for those folks that have been with them the longest. The program was a huge success all around, giving time back to both the bookstore and the TD team while providing a solution to an otherwise cumbersome process historically.
