Texas Christian University – Custom Squishbuddies
The opportunity
The TCU Intercultural Center and Student Affairs wanted to introduce a fun and engaging promotional item that would connect with students and drive awareness for their programs. They were looking for a trending, high-impact product that students would love while also reinforcing the Intercultural Center’s presence on campus.
The strategy
After evaluating different options, we proposed creating a fully custom item that would embody the TCU brand, encourage student engagement, and promote the Intercultural Center and Student Affairs.
With the rising popularity of Squishmallows, we saw an opportunity to create a unique and highly sought-after product that students would be excited to have. We collaborated with our overseas suppliers specializing in fully custom work to explore how we could design and produce a one-of-a-kind “Squishbuddy” for TCU.
The solution
By leveraging industry trends and supplier capabilities, we successfully designed and produced a custom "Squishbuddy" that featured TCU branding and aligned with the university’s engagement goals.
This exclusive plush item not only became an instant favorite among students but also served as a strategic incentive to encourage visits to the Intercultural Center and increase awareness of student programs.
The outcome
The project was a huge success, making a lasting impact on both students and staff. The Squishbuddies quickly became a must-have item on campus, drawing more students to the Intercultural Center and fostering excitement around student affairs.
The client shared how much these unique plush items resonated with students—one was even named Tyrone and traveled with a student and staff group to Vegas, the Caribbean, and Cancun!
