Notre Dame – Giving Societies PopShops

The complete story

How the program came together

1. 01

   Opportunity

   Through the Notre Dame bookstore and the campus Licensing Manager, Club Colors identified several giving societies that had run pop-up shops for years and wanted a better model. Each society operated independently, so product selection, ordering, and launch coordination were handled separately every time. The societies wanted improved selection, more flexibility, and a simpler ordering process for members — and they wanted to keep offering custom apparel without buying inventory or handling fulfillment themselves.

2. 02

   Strategy

   Club Colors started with one group call to introduce the model to every society at once, then scheduled individual follow-ups to work through each society's requirements, timelines, and goals. Campus visits added in-person working sessions to refine the approach. Handling shared structure collectively and specific needs individually let Club Colors build one scalable framework that still fit each society, rather than negotiating ten separate programs from scratch.

3. 03

   Solution

   Club Colors launched a pop-up shop for every participating society: a fully branded online storefront with a curated selection of apparel and merchandise specific to that group. A donation model was built into each shop — $10 from every order placed goes back to the respective society. Because Club Colors handles production and fulfillment, societies raise funds through their shops without pre-purchasing inventory, storing product, or managing shipping to their members.

4. 04

   Outcome

   Each society gained a branded storefront it could launch without buying inventory or handling fulfillment, and the built-in $10 donation turned member purchases into a funding channel. The shared framework gave every society the same repeatable launch structure while keeping product selection specific to the group. Existing copy documents that several societies chose to run multiple pop-up shops throughout 2024 — an indication that the model fit how they operate.