Drexel University College of Medicine – Healthwear BrandShop

The complete story

How the program came together

1. 01

   Opportunity

   Drexel University College of Medicine wanted students, staff, and alumni to have one simple way to access modern scrubs, lab coats, and branded lifestyle merchandise. The existing shopping experience was fragmented across sources, which made it harder to keep presentation consistent and harder for busy students and clinicians to find approved gear. The college needed a turnkey e-commerce solution that streamlined ordering and reinforced the College of Medicine's brand identity at the same time.

2. 02

   Strategy

   Club Colors treated the project as a brand experience rather than a store build. The Brand Advisor scoped a fully branded storefront that reflected the College of Medicine's identity, planned the assortment so students could access consistent, on-brand uniforms while staff and alumni had lifestyle options, and prioritized a reliable ordering path for people working clinical schedules. Uniform requirements and lifestyle merchandise were planned together so one storefront could serve every audience.

3. 03

   Solution

   Club Colors delivered an end-to-end Healthwear BrandShop built for Drexel's audiences. Modern uniforms — scrubs and lab coats — are available in one place so students can prepare for classroom and clinical settings. The storefront also carries leading retail lifestyle brands and accessories for work, office, and casual use. Proprietary e-commerce technology runs the ordering experience, keeping the storefront on-brand and removing friction from each order for every audience the college serves.

4. 04

   Outcome

   The college now has one centralized, on-brand hub where students, faculty, staff, and alumni access licensed gear, replacing a fragmented shopping process spread across sources. Uniform and lifestyle merchandise sit in the same storefront, so the College of Medicine's presentation stays consistent across everything people wear and carry. The BrandShop gives the college an ongoing, repeatable channel rather than a series of one-time orders, and it removes the internal coordination that scattered purchasing required.