Success Stories
Corporate Promotional Merchandise Catalog Program
The leading investment company's logo merchandise catalog was developed as a buying guide for the company's top sales representatives. In the competitive financial services industry, incentives, rewards and client gifts can be effective business tools. The catalog provides an extremely large selection, including the entire Club Colors apparel collection, select Tommy Hilfiger Golf apparel and more than 100 executive gifts and giveaways. With a wide range of price points and products, the catalog was intended to meet any and all promotional merchandise needs. Buyers could then be assured of the quality, responsiveness and logo integrity of the merchandise.
Buyers place their orders via a toll-free number, fax, and/or a custom web store. Dedicated customer service representatives are assigned to handle the account, and all orders are processed and designated to the buyer's account code. A monthly consolidated invoice itemizes and overviews purchases for each buyer and the account overall. The unique Club Colors "just-in-time" decorating process enables the client to offer two logos in the catalog, without any financial commitment to apparel inventory. In today's fast-paced financial world, rush orders for same-day shipment occur every day, and Club Colors delivers without rush charges or order cut-off times.
Sponsorship Merchandise
A auto racing sponsorship met the product profile and target audience of our client, a leading provider of sophisticated treatment, recycling and disposal services with more than 200 locations. While hoping to meet marketing objectives, the company was also trying to use the sponsorship as a perk to employees. The Race Fans brochure was designed to give employees an opportunity to purchase official sponsorship merchandise at discounted prices. Distributed to all employees, the mini-catalog primarily generated orders for personal use and individual fulfillment. Several unique racing theme items were sourced and specially featured. The sales piece itself resembles a racing flag when opened. The Club Colors graphic design team created an innovative layout that could accommodate a large selection of imprinted and embroidered items in a smaller format. In addition to developing the catalog, Club Colors designed racecar T-shirts to commemorate the sponsorship and made them available only to company employees.
Event Marketing
A leading pharmaceutical company needed assistance with their sponsorship of a PGA Tour golf event. Merchandise is an integral part of the marketing mix. A commemorative gift has the power to build goodwill with clients and employees. Event apparel can also be a vehicle to gain advertising exposure while being worn throughout the year. Club Colors designed an 8-page flier to distribute to all employees to kick-off the company's first year of sponsorship and to create excitement. The catalog featured golf merchandise ranging from exclusive Club Colors apparel, bags and luggage to Tommy Hilfiger golf apparel and traditional giveaways such as golf balls and golf umbrellas. All orders shipped within 24 hours and the client was not required to commit financially to any inventory or catalog printing costs. The program was supplemented with an on-line catalog linked to the company's intranet.
Customer Loyalty
A leading auto parts distributor wanted to create loyalty among their hundreds of dealers across the country. A high-quality polar fleece jacket with the embroidered company logo was chosen due to the high-perceived value and universal appeal. Two styles in a total of four color-ways were included on the one-page certificate that sales reps distributed to select customers. In order to make the redemption as easy as possible for customers, each certificate was numerically coded and each item was displayed in color on the certificate. The customer simply was required to select the item of their choice, indicate their size and fax the form to Club Colors' toll-free fax line. Club Colors fulfilled all orders within 24 hours and our just-in-time embroidery process ensured no leftover inventory at the end of the program.
