Product Description: Dual Compartment Kooler Bag

Industry: Restaurant Supplies

Use: Company picnic every year for employees and their families.  Each year they give their employees a nice gift in the $10 range.  This year they chose the Dual Compartment Kooler Bag due to the roomy size of the bag and the mesh separator. 

How was it distributed: Each employee was given a short menu of lunch selections for the company picnic. The company then stuffed the bags with the lunches before the picnic. Each employee received their lunch as well as a nice cooler bag to take home with them.

Result or ROI: The bags ended up being such a hit, the company decided to repeat the order and use the same product for their industry shows.

Product Description: 18 Oz. Cabana Bottle

Industry: Hotel

Product Description: Non-Woven Shopper Tote Bag

Industry: Bookstore

Use: A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students who shopped at the bookstore. The goal was to try to get the students to first purchase the bags,and then bring the reusable bags back to the bookstore to use for all of their bookstore shopping. If the students would use these bags then the bookstore would not have to use the plastic bags that they had been using. The price on the disposable plastic bags was continuing to go up, and was becoming a larger expenditure for the bookstore.

How was it distributed: The buyer at the bookstore said that in order for the students to want to buy and re-use one of these bags, the bag had to have graphics that would catch the eye. The buyer enlisted the aid of a couple of the schools art students to develop a full color graphic that could be used on the bag. This design needed to be unique and eye-catching. Further, the logo had to incorporate the school mascot, along with the bookstore, and the campus. College art students are very creative and she had a good number of designs from which to choose. She chose the one that a concensus of students who worked at the bookstore said would be the most popular. This full color design was the one used on the non-woven Shopper Tote. Along with this bag, the bookstore would offer a 10% discount on any purchase if the bag was brought back to use. If the bag was over half full of multiple goods, a 15% discount was then offered.

Result or ROI: The results were tremendous! The bookstore went through 2500 bags in the first 3 weeks. The bookstore was selling them at their cost, and the students loved the bag with the unique school design, and they loved the fact that the bag itself repreesnted a nice discount on any purchase. The bookstore manager has been getting volunteers and unsolicited submissions of new bag art for the next run. The buyer is planning on using this concept on backpacks. This item will offer basically the same capacity, same functionality. The bag has become a must-have item!

Product Description: Custom Imprint - Malibu Sunglasses

Industry: Food/Beverage

Use:  A major tea company was trying to create mass buzz over their 3 new tea flavors being introduced at a large outdoor tradeshow event. They wanted something with impact that people would not only wear while on site, but also take with them and wear to promote their brand after that day. Additionally they wanted a special design that would get people talking.

How was it distributed:   The sunglasses were at the end users booth at the event. Anyone who came over to taste the 3 new teas and fill out a quick survey would get a pair of these sunglasses for free.

Result or ROI:  The end user was out of sunglasses before the 2^nd day of the event. They had tremendous feedback on their new tea flavors and an incredible buzz because everyone that left their booth was wearing these sunglasses. They have another event planned for late fall and are placing a repeat order with a new design. Their goal is to make these a limited edition set of styles that people will look forward to collecting.

Product Description: 5" X 7" Spiral Notebook

Industry: Retirement Community

Use: A popular chain of elderly care facilities was looking for a great product to boost name recognition.

How was it distributed: These notebooks were given to potential residents and family as well as giveaways at every kind of event they attended.

Result or ROI: They replaced another notebook the customer had gotten tired of using. With the phone number on it, you always know how to get in touch with your loved one in their care.

Product Description: Dart Pen

Industry: Technology

Use: A data storage company wanted an item they could put on their company store website that branches or divisions could purchase and on which they could add their branch logo. They chose the dart pen, and each was sold printed with the main logo and the branch logo that was ordering them.

How was it distributed: Sold directly from the website to several branch locations.

Result or ROI: The distributors that created the program now have all these branches and affiliates buying the pens, and through that they have created relationships that have led to other items not on the site being sold for individual projects.

Product Description: Large Boat Tote

Industry: Sports

Use: Horse Show giveaways

How was it distributed: A local horse show needed gifts for their major contributors. A VIP tent was set up at the event, and the bags were given as a gift, stuffed with tumblers.

Result or ROI: The gift bags were greatly appreciated by the VIPs, and the organizers of the show expressed enthusiasm to set up their gift bags for the following year, expanding the idea.

Product Description: Auto Safety Kit

Industry: Banking

Use: A gift that was not gender specific and was useful and could be branded and had a high-perception of value.

How was it distributed: A distributor was working with a bank who asked them to bring to them ideas for an incentive gift. The bank wanted to set-up an incentive gift to give to new depositors who opened a new account at the bank for over $1,000.00.  They were looking for an item that would be useful and a gift that would have a high perceived value. The gift had to be one that would work for both men and women. The bank had established a budget of $20.00 per item.  The bank projected that over a 2 month period they would set a goal of 200 new accounts.  Obviously, this item would need to have the bank logo on it, so it would need to be branded.

The Auto Safety Kit product addressed all the parameters that had been set-forth by the bank. A gift that was not gender specific and was useful and could be branded and had a high-perception of value.

Result or ROI: The bank was able to achieve their goal of 200 new depositors in less than the 2 month time period they had targeted.

Product Description: Retro Specs

Industry: Retail

Use: A shoe store was having their annual party celebrating top sales reps. A prize was needed for the top sales people.

How it was distributed: Those with the highest sales in each store were awarded the sunglasses.

Result or ROI: Company morale is always boosted when appreciation is shown. It’s also a fun piece to wear as flare while working.

Product Description: Pedometer

Industry: Healthcare

Use: An insurance company wanted to provide a reward for completing their health challenge.

How was it distributed: The pedometers were mailed out to subscribers who signed up for the healthcare challenge.

Result or ROI:  There was a great response with many reorders.  In total of assorted pedometers almost 100,000 pieces were ordered in a 4 month period.

Product Description: Keep Warm Buddy Set

Industry: Education

Use:  A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip.  They chose the Keep Warm Buddy Set, which includes a beanie, scarf and gloves, since it would appeal to a broad spectrum of people.  

How was it distributed: The sets were sold at sporting events and on campus.

Result or ROI:  The sets enabled the school to raise enough money for the trip, and they plan to sell them again next year for the next camping trip.